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Kinki Kappers.
Branding & website · Kinki Kappers · 2024
The project in short.
A fresh rebrand for the best known hair salon in the Netherlands. Modern, approachable and instantly recognisable.
BrandingWebsite DesignMobile AppUX/UISEO
The process
From challenge to approach.
01
The challenge
Kinki Kappers wanted to modernise their online presence without losing the brand people already recognised. The website had to improve the booking experience and appeal to younger customers.
02
The approach
We kept the distinctive Kinki look and gave it a modern twist. The new website is built around fast bookings with an intuitive mobile-first experience.
Results
What it delivered.
01
60% more online bookings
02
35% lower bounce rate
03
NPS score rose to 72
Images
The work in pictures.
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