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ProjectsCompanyContact
Blue Circle.
Branding · Blue Circle · 2024
The project in short.
A sustainable tech startup focused on the circular economy. A brand that combines innovation with sustainability.
BrandingLogo DesignVisual IdentityBrand GuidelinesSEO
The process
From challenge to approach.
01
The challenge
Blue Circle wanted a visual identity that carries their mission of circular economy and sustainable technology, without falling back on clichéd green imagery. The brand had to feel innovative and dependable at the same time.
02
The approach
We built a sharp, modern brand with the circle as its central element: a nod to both their name and the circular principles they stand for. The blue palette signals trust and professionalism, while the minimalist approach sharpens the focus on innovation.
Results
What it delivered.
01
Strong brand recognition in the market
02
A consistent brand presence across platforms
03
Positive feedback from investors
Images
The work in pictures.
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