Higher in Google. Measurable, every month.
- ✓Technical SEO, content and authority: all three, no tricks
- ✓Monthly reporting with real numbers: rankings, traffic, enquiries
- ✓20+ years of experience, office on the Overtoom in Amsterdam
What is search engine optimisation?
Search engine optimisation (SEO) is the structural improvement of your website so Google shows it higher for the search terms your customers use. Good SEO rests on three pillars: technology, content and authority. It is no trick but an ongoing process, and now that AI search engines read along, the basics matter more than ever.
When being found
means revenue.
Professional services
“Employment lawyer Amsterdam”: whoever ranks there gets the first conversation. Local SEO for firms where one new client pays back the whole year.
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Growing smaller businesses
Getting found locally for the services you deliver, in the region where you work. Without monthly budgets that are out of all proportion.
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E-commerce
Product pages and categories that rank, and content at scale without it turning into commodity filler.
More →The three pillars of SEO.
Successful SEO is a process, never a trick. Optimising each pillar on its own does not work: they reinforce each other.
Technical foundation
No foundation, no top spot: loading speed and Core Web Vitals, mobile friendliness, a logical site structure and structured data, for search engines and AI alike.
Foundation firstContent and relevance
Copy that answers the search intent and turns visitors into enquiries. Semantic keyword clusters, no keyword stuffing, because Google penalises that these days.
Intent, not tricks
Authority and links
Quality backlinks from relevant websites signal to Google that you are the source to trust. Built up, never bought.
Earned, not boughtTransparent, measurable every month.
Analysis and baseline
Technical scan, content audit and competitor research. You see in black and white where you stand.
A strategy that fits
A plan based on your data and your goals: which keywords, in which order, and what it should deliver.
Execution
Technical improvements, optimised content and authority building, in sprints, visible in your dashboard.
Reporting and adjusting
A monthly report with rankings, traffic and enquiries. No woolly graphs, just the numbers you steer on.
Curious where your
site stands today?
The free SEO scan shows you your biggest opportunities, in your inbox within a week.
And what about ChatGPT?
Search behaviour is shifting: almost half of all Google searches now show an AI summary, and more and more people ask ChatGPT or Perplexity for advice. Good SEO is the foundation for that, but getting cited in AI answers asks for extra work: extractable content, schema markup and authority signals. That is called GEO, and we have our own approach to it.
And mind you: the busy shopping street has moved, these days it also runs through ChatGPT.
Niels puts it like this:
“You do not have to be everywhere. Just exactly where your customer is looking.”
Read more about AI
Frequently asked questions about SEO
Click a question for the answer.
Ready to be found?
A free SEO scan, no strings attached: within a week you know where your biggest opportunities are.
