AI findability, also called GEO (Generative Engine Optimization), is optimising your website so AI systems such as ChatGPT, Perplexity and Google AI Overviews name and cite your business in their answers. Where traditional SEO is about ranking in a list, GEO is about being cited in the answer itself. That calls for extractable content, structured data and demonstrable authority.
Your customers no longer google first, they ask an AI. The question is whose name ends up in the answer.
“Which employment lawyer in Amsterdam should I use?” That question goes to ChatGPT today. Whoever gets cited gets the first conversation.
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Local search is shifting to AI assistants. If you are not in the answer, your business does not exist for that customer.
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Product research happens in AI: “best [product] for [situation]”. GEO makes sure your products and guides are the source.
More →No trick, but structural work: your content, your technology and your authority all have to hold up.
We restructure your pages into blocks an AI can extract: definitions, comparison tables, FAQs phrased as questions. Optimised content gets cited up to 3x more often (Princeton GEO research, 2024).
Extractable block by blockSchema markup (FAQ, Service, Organization), llms.txt, and a robots.txt that lets AI crawlers in. Invisible to visitors, decisive for AI systems.
Schema + llms.txt
Monthly measurement on the questions that matter to you: are you named in ChatGPT, Perplexity and AI Overviews, and who is named when you are not? You see it in one report.
Measured every monthWe test your 20 most important questions in ChatGPT, Perplexity and Google. You see in black and white where you stand, and where your competitor stands.
We rewrite and restructure your core pages into citable blocks, with schema markup.
Source references, statistics and external mentions: the signals that make AI systems cite you.
A monthly report: named or not, per question, against competitors. That is what we steer on.
We check it free for your 10 most important questions, so you see straight away where you stand.
Almost half of all Google searches now show an AI Overview: the answer is already there before anyone clicks.
Google Search, 2025AI Overviews cut click-throughs to websites by up to 58%: leaning on classic rankings alone loses you traffic without losing positions.
Zero-click search research, 2024Content with statistics and source references gets cited roughly 40% more often by AI systems.
Princeton GEO research, KDD 2024
ChatGPT does not give ten blue links. It gives one or two. That is the whole shift.
Niels puts it like this:
“You used to fight for position one. Now you fight to be mentioned at all.”
AI tools like ChatGPT are changing how people search for information online. Instead of typing keywords they ask complete questions and expect direct answers. This article explains how AI search works, why it is becoming important for businesses and which concrete steps you can take to become easier to find.
Google's AI Mode and Project Mariner are drastically changing how people search online. Traditional SEO no longer works on its own: AI gives direct answers without any website visits. The solution? Optimise for AI agents with schema markup, conversational keywords and technical improvements. Test your site with AI tools, diversify across every platform and focus on speed. Anyone who does not adapt loses traffic and customers to competitors.RetryClaude can make mistakes. Please double-check responses.
AIO (AI Optimization) is the art of optimising your content for AI search engines such as ChatGPT, Perplexity and Google AI Overviews. Learn the strategies that decide whether AI recommends your brand.
Click a question for the answer.
A free check with no strings attached: you see straight away whether AI already names you.
