A brand identity you recognise.
- ✓Logo, colour, typography and imagery as one system
- ✓Brand guidelines that get everyone building the same thing
- ✓20+ years of experience, office on the Overtoom in Amsterdam
What is a visual brand identity?
Your brand identity is the visible system of your brand: logo, colour, typography and imagery, plus the guidelines that make it all work together. A logo on its own is a picture; an identity is the whole that makes your brand recognisable everywhere. And that only works when it is consistent: on your site, in your quote and on your socials it breathes the same brand every time.
For those a recognisable brand
makes the difference for.
Brands without a recognisable face
You have a logo, but no system around it. We put colour, typography and imagery in place properly in one go, so your brand looks the same everywhere.
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Businesses that look dated
Your business grew up, your visual identity did not. A new logo and house style that keep the trust of existing customers and appeal to new ones.
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Brands without consistency
Every piece looks different: quote, site, socials. Brand guidelines that get everyone, inside and out, building the same thing.
More →The visible system, piece by piece.
Logo, colour, type and imagery are not separate choices. They belong together and get written down, so your brand holds up everywhere.
Logo and symbol
A primary logo plus variants for every place: landscape, portrait, icon and monochrome. Iconic and usable, from favicon to shopfront sign.
Recognisable at any sizeColour and typography
A colour palette with fixed values for screen and print, and a type system with a clear hierarchy. The building blocks that make every piece hold up.
Fixed values, no guesswork
Imagery and brand guidelines
A consistent image style, graphic elements and icons, set down in guidelines plus templates. So every piece, whoever makes it, breathes the same brand.
Everyone builds the same brandFour phases, one identity.
Brand exploration
We dig into your brand story, values and audience, so we know what makes your brand visibly distinctive.
Concepts
Several visual directions for logo, colour and type, presented in rounds so your choice is well founded.
Working it out
The chosen concept becomes a complete system: logo variants, colour palette, typography and imagery.
Guidelines
Brand guidelines and templates plus every file format for web and print, ready to roll out.
Brand due for
a freshen up?
We look together at where your brand stands now and where the visual gain sits.
Consistency is the secret. The same colour, the same type, the same imagery, time after time. That is how you build recognition, and recognition builds trust.
Alex puts it like this:
“You cannot buy recognition in one go. You earn it by doing the same thing over and over.”
Work we are proud to show.
Frequently asked questions about brand identity
Click a question for the answer.
Ready for a brand you recognise?
Book a no-obligation intro call. Logo from 500 euro, a complete visual identity to order.
