What does a logo cost to make?
- ✓From €500 for a basic logo, a complete brand made to measure
- ✓Fixed price per phase, no after-the-fact billing and no surprises
- ✓20+ years of experience, office on the Overtoom in Amsterdam
What does a logo really cost?
The honest answer: it depends on what you need. A professional logo starts with us from €500, but the price climbs as you want more: from a standalone logo to a complete brand with identity, colours and guidelines. You are not paying for a picture, but for the thinking, the time and the experience behind a brand that sticks. On this page you see what each price level gets you, and why.
Who this price breakdown
makes the difference for.

Starters on a tight budget
You want to look professional without spending your whole starting capital on a logo. We show exactly what a basic logo from €500 gets you, so you can make an informed choice.
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Businesses ready to invest in their brand
Your logo is the face of your business and that is allowed to cost something. We show honestly what a full brand identity project involves and why the investment pays for itself.
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Owners who want to compare first
You have seen quotes from €50 to €5,000 and cannot see the difference. We explain which factors set the price, so you compare like with like.
More →What you get and what sets it.
Transparent, with no small print. So you know up front where your money goes.

What you get at each price level
From €500 you get a basic logo with a few concepts, two rounds of revisions and the files you need. From €1,500 unlimited revisions, a colour palette and social variants come with it. A full brand project including a brand guidelines document starts from €3,500.
From basic logo to complete brandWhat sets the price
The price depends on the time and research involved, the number of concepts and revision rounds, the deliverables (a logo alone, or a brand guide and social kit too) and the designer's experience. More depth costs more, but also produces a stronger brand.
Honest, no surprises

Why cheap often works out expensive
A €50 logo from a marketplace is not the same as a strategically designed brand identity. A weak logo damages your brand and costs you money again later when you have to replace it. A good logo lasts years: per month that works out at almost nothing.
Invest properly onceFrom intro call to fixed price.
Intro call
We talk through your business, your ambitions and your budget. That way we know which price level suits you before anything goes on paper.
Quote made to measure
You receive a clear quote with a fixed price per phase. Everything we discussed is in it, and extra work is always agreed up front.
Design
Depending on the package we design concepts, work your feedback into revision rounds and develop the chosen logo in full.
Handover
You get all the files and guidelines. No after-the-fact billing, no hidden costs: the agreed price is the price.
Curious what
your logo would cost?
Within 24 hours you get a clear price made to measure, with a fixed price per phase.
On day one the price feels like a cost. But a logo that works lasts years and earns for you every day. Per month that comes to almost nothing.
Alex puts it like this:
“Do not work out what a logo costs. Work out how often it works for you.”
Work we are proud to show.
Frequently asked questions about logo costs
Click a question for the answer.
Read on.
Ready for an honest price made to measure?
Request a free quote. A logo from €500, with a fixed price per phase and no hidden costs.





