Strategy versus spontaneity in online campaigns
Learn how to make online campaigns effective through a smart balance between planned strategy and spontaneous actions that land with your audience.
AI services
Build an AI agent
Autonomous assistants that take work off your hands
Custom chatbot
Customer questions answered without the wait
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Getting AI into your business processes
AI strategy
Where AI pays off most for you
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Thinking it through with you, so you do not have to work it out alone
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Automation
Manual work out, time back
Workflow automation
Processes that run by themselves
AI visibility (GEO)
Getting named in ChatGPT and AI search
AI optimisation (AIO)
Your content ready for AI answers
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SEO and GEO content on autopilot
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Local, secure, compliant with Dutch bar rules
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Visible without filming every week
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Insights that get you further.
- ✓Practical pieces on AI, websites and branding
- ✓No hype, just what actually works
- ✓Written by the team, not by a content factory
Where to start.
Three pieces that help business owners most: what an AI agent costs, how to get found by AI, and what website maintenance costs.
Articles
Fresh insights from the work itself.
Browse all articles. New pieces land regularly.
SEO
AI
AI at web agencies: the promise vs. the quote
You see 'we work with AI' everywhere, but what does that actually mean? Discover the difference between agencies that use AI as a marketing term and agencies that have genuinely transformed the way they work.
AI
Moneybird developer: automate your bookkeeping with custom integrations
With a Moneybird developer integration you automate your admin completely. From automatic invoicing to real-time dashboards, discover everything about the Moneybird API, OAuth and MCP integrations.
SEO
Search engine optimisation: how to approach it in 2026
SEO in 2026: find out what really works for visibility online. From technical work to content: practical tips without the theoretical waffle, for results you can see.
AI
Tuning an AI assistant perfectly to your business
Find out how to optimise AI assistants for your specific business applications. From European alternatives to personality.
AI
AI ninas: the new generation of AI assistants that transform your business
Meet AI Ninas: the newest generation of AI assistants that combine human interaction with advanced technology. Find out how these smart helpers can support your business.
AI
AI secondment: temporary AI expertise for your projects
Discover how AI secondment helps you get fast access to scarce AI expertise. Flexible, cost effective and without long term commitments.
AI
AI for financial services: automation that stays compliant
AI implementation for financial services with a focus on compliance. Discover how wealth managers, accountants and insurers deploy AI within AFM and DNB rules.
AI
AI for wealth managers: client reports in minutes
Wealth managers spend 40% of their time on reporting. AI can bring that down to 5%. Find out how, with practical examples and an ROI calculation.
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