AIO: getting found in AI answers.
- ✓AIO stands for AI Optimization: being cited by AI, not just ranking
- ✓Visible in ChatGPT, Perplexity and Google AI Overviews
- ✓Same goal as GEO, with SEO as the foundation underneath
What is AIO (AI Optimization)?
AIO stands for AI Optimization: optimising your website so that AI systems such as ChatGPT, Perplexity and Google AI Overviews name and cite your business in their answers. It is the same discipline as GEO (Generative Engine Optimization), and it shares its foundation with SEO. The difference: where SEO puts you high in a list, AIO makes sure you are cited in the answer itself.
Three building blocks of
AI optimisation.
No trick, but structural work: your content, your technique and your authority all three have to hold up before an AI cites you.
Quotable content
AIO starts with content an AI can lift: clear definitions, direct answers and blocks that read on their own. That is how your explanation becomes the source in the answer.
Extractable per blockSchema and structure
Under the bonnet: structured data (FAQ, Service, Organization) and a clean build that lets AI systems understand what you are about. Invisible to visitors, decisive for AI.
Schema plus clear structure
Authority and attribution
AI cites sources it trusts. Demonstrable expertise, mentions elsewhere and claims you can back up are the signals that decide whether you get named or your competitor does.
Earned, not boughtFrom invisible to cited.
AI scan
We test your most important questions in ChatGPT, Perplexity and Google. You see in black and white whether you get named, and who does.
Making content quotable
We rewrite your core pages into blocks an AI can lift: definitions, answers and comparisons.
Technique and schema
Structured data and a build that AI crawlers understand. The foundation you get cited on.
Measure and adjust
Every month we measure whether you are in the answer, per question and against competitors. That is what we steer on.
Curious whether AI already
names your business?
The free scan checks your most important questions in ChatGPT and Perplexity, so you see where you stand right away.
AIO is our AI findability.
AIO, GEO, AI findability: different names for the same goal, being cited by AI. This page explains the term. Our AI findability page sets out the full approach, from AI Search Audit to monthly measurement, with the figures behind the shift and who it matters for.
ChatGPT does not give you ten blue links. It gives you one or two. That is what it all comes down to.
Niels puts it like this:
“Forget the acronym. Start with the question your customer asks, because that is where your answer has to be.”
Read more about AI
Frequently asked questions about AIO
Click a question for the answer.
Read on.
Ready to be in the answer?
A free scan, no strings: you see straight away whether AI already names you.
